Clamato was the first social media client the agency acquired and I was fortunate enough to be the sole Art Director on the account. At the time, little did I know that through this account I’d become a food stylist, director, lighting expert….and a low key social strategist and problem-solver in quick succession. We adapted, overcame, and a year later we did not only become the AOR for Clamato but The Richards Group became the social agency for the entire Dr Pepper Snapple Group company.
This is just a taste of what we've done on social media; make sure to follow @clamato. These were the first ever TV spots for the brand in which I had the pleasure of directing.